Krésha Bajaj is one of India’s most celebrated designers, renowned for her narrative-driven creations and the iconic Love Story Lehengas, which redefined bridalwear by weaving personal stories into traditional embroidery.

At her eponymous label, every silhouette is one of a kind — designed to flatter women of all forms. Each piece is hand-made and hand-embroidered in the atelier, ensuring that every client receives the attention and care required to look and feel her best.

The atelier brings together master craftsmen skilled in traditional Indian embroidery techniques — from zardozi and aari to cutwork and micro-glass beading. Guided by Krésha’s vision, the team continues to evolve these time-honoured methods, creating contemporary interpretations that are both innovative and deeply rooted in craft.

The label takes pride in preserving the mastery of hand embroidery while constantly pushing creative boundaries. Every stitch reflects hours of skill and devotion — a testament to true luxury and an unwavering commitment to perfection.

Krésha’s enduring love for vintage fashion is a constant source of inspiration. She finds beauty in the details of the past — a perfectly sewn hemline, intricate embroidery, or the weight of a fabric that speaks of another time. To her, craftsmanship is memory made tangible, and every garment is a story waiting to be retold.