The Chanakya witnessed the opening of the flagship Nykaa Luxe store as an exclusive beauty retailer. Spread over 2,500 sq ft, the new store provides a unique set of luxe brands across makeup, skincare and fragrances. For the first time, the Nykaa Luxe store will showcase a shop-in-shop experience from Jo Malone London and Tom Ford as well as the entire range of Huda Beauty products.

This new retail concept resembles a luxurious beauty lounge. Focused on experientials, the signature feature of the store is the 100 sq.ft horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience. Also featured is a dedicated social media section framed by the inspirational LED sign ‘Led by Dreams’. The store will regularly present new collections, preview offers, and host makeovers and exclusive reveals as unique experiences for customers.