The master perfumer & owner of this historic perfumery brand visited the flagship store in New Delhi, met the press and expressed his appreciation of being a part of the Indian luxury market. He expressed his views about ‘the real loyalty towards a fragrance’. The sync, which ensures the skin, must accept it & the brain must like it. Creed, is an experience, its heritage, ingredients, and the loyalty along explains it all.

He educated everyone on the art of ‘perfume making’ with respect to ingredients handpicked, by him & his father. Very keen on exploring new markets and cities for the Creed perfumes, Mr. Erwin Creed, showed his full enthusiasm to support the brand's presence Pan India.