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Roberto Cavalli created the Just Cavalli collection in 2001 for a new generation of free-spirited individuals. With his imaginative, eclectic and original style, he created a complete collection with its own edge, innovative materials and original prints that characterize the Roberto Cavalli world.

As the Roberto Cavalli collection evolves into an increasingly sophisticated direction approaching couture, the Just Cavalli line addresses an audience that desires the same Roberto Cavalli spirit but with a cutting edge attitude. The line is a world of experimentation, where new shapes, styles and materials are researched and discovered.Just Cavalli, which started out as a younger denim based collection, has now grown into a full-fledged ready to wear collection, expressing today the style of tomorrow. Since the collection debuted it has been a commercial success; the market response has been consistently enthusiastic and continues to grow as the collection evolves