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Established in 1993 in Geneva under Fawaz Gruosi’s leadership, the driving force behind watch and Jewellery Company de GRISOGONO has been constant inventiveness, combined with expertise and workmanship in the finest Swiss tradition. Building on craftsmanship and innovative designs, the company’s history has been a succession of bold moves and stunning achievements.

Driven by intuition, without any conscious marketing strategy, Fawaz Gruosi decided to launch his own company, willing to share his love of fine artwork and to express his creativity through precious, original jewellery. Very quickly, de GRISOGONO has developed its own style, through increasingly stunning shapes and arresting designs. Fully reflecting its founder's personality, its original approach blends earnest passion and carefree spirit, finding success in totally unexpected ways. A case in point is Fawaz Gruosi's discovery of black diamonds, initially by

chance, but soon driven by the man's relentless creative energy. Fascinated by gemstones and by the finest metals and materials, Fawaz Gruosi's knack for spotting trends before they develop keeps him ahead of the curve, launching innovative designs that re-write the codes of watch making and jewellery — a truly visionary approach, expressed in prestigious creations that generate the peculiar feeling of dealing with something exceptional.